CSL Email
Communication Guidelines
Thank you
for reviewing and following these best practices for your CSL email
communication. CSL communication requests are included in the weekly email to the CSL Field. If you have any questions, or require an email to be sent separately, reach
out to Communications@CSL.org.
All
communications are reviewed for Associated Press Style, grammar and CSL
communication standards.
IMPORTANT: Once your content is submitted, it
is considered ready for final review and layout. The only exceptions include
event cancellations, speaker cancellations or other unexpected changes that
impact the CSL Field.
TRANSLATIONS: If your communication is meant for a
Spanish (or other language) audience, you must submit a translated version with
this request. If you have questions or need a translator ahead of time, contact
Communications@CSL.org.
Please ensure your message includes the following:
- Identify
your target audience and tailor your message to the intended recipients.
- Include
a (brief) detailed, compelling and powerful subject line.
- Give
your message a clear and compelling call to action.
- If
applicable, provide a professional sign-off that includes full, proper names of
your CSL Department, Council, Committee or Team members and titles.
- Select
which Thursday you would like your message to be included in the weekly CSL
Communication Newsletter.
o
Note: Your content must be submitted the
week before your target distribution date. - Include
any attachments, external links or images to be included with your content.
- Ensure all external links are live and ready for use.
o
Note: If your message includes a link to a
CSL web form, confirm the dates the
forms needs to be live and accessible. - Ensure
proper punctuation is used throughout the communication.
- When
referencing book titles or articles, the titles should appear in quote marks.
- If
a quote is included, please cite the complete source. (Example: Ernest Holmes,
“The Science of Mind,” page 234)
- Ensure
all dates are formatted using the standard date format (no abbreviations) to
include month, day and full year.
- Verify
that the correct dates actually match the dates on the calendar. If days of the
week are mentioned, check that those days align with your calendar date.
- When
listing times of events, use this time format: 9 a.m. MT (no colon) or 9:30 MT.
We will include various time zones for audience clarity.